“Another objective for this book was to exhibit that I needed to move as distant from the serious shine universe of horological bling as could really be expected: the popping plugs of Cristal suppresses and boisterous chrome plated supercars that are found as foundations to watches now on Instagram. The all-dark fabric cover and matte paper of the book’s appearance mirror that,” Haagen, who never utilizes the channels that Instagram offers, continues.
Now, you may not adore each watch you find in this book (or on Haagen’s Instagram account), however that is simply essential for the deal when you follow him: you’ll see odd things, watches you don’t experience in regular daily existence, and some that you may not wish to.
But of course, you may discover something new that you never knew existed.
And all the time you’ll laugh uncontrollably at his smart inscriptions, or in any event laugh. A model: “I assume it isn’t so awful being known as a ‘two-timer’ when your genuine name is Saxonia Dual Time, eh?”
I asked Haagen what his #1 picture in the book was. And he replied with a photograph that appears to have caused a serious ruckus among conservatives unused to seeing watches in day by day life circumstances when he posted it.
“I truly like the shot of my Patek Philippe Reference 5980 Nautilus in a heap of sawdust. That was an irregular setting for that watch,” he deadpans.
There are not very many essayists who are adequately enterprising to take on independently publishing a book. In any case, obviously, Haagen isn’t your regular writer.
“I have done everything myself,” he clarifies. “I self-financed the book, and I advanced it through my own online media channels. All things considered, the book is my Instagram account . . . in print.”
The title Hashtags and Watches subsequently came about moderately normally: “My own photos, my own subtitles,” he grins.
“Publishing houses are excessively costly, slow to pay, and truly bad at showcasing. Along these lines, once more, I am doing everything myself without any backers, as I have finished with the entirety of my books. This likewise implies I can do what I need.” And you could actually like it when he does.
You can arrange your own duplicate by sending Kristian an email at [email protected] .
Author: Kristian Haagen
Distributer: independently published
Book style: hardcover, matte paper
Year of distribution: 2015
Number of pages: 176
Cost: €55/$60 in addition to shipping