Rolex is set to supplant Citizen as the authority watch of the U.S. Open Tennis Championships
After 25 year residency as true watch, Citizen is off the clock at the U.S. Open Tennis Championships and Rolex – the famous Swiss watch company – will dominate. Resident actually had three years left on its unique agreement, yet refered to business changes just like the purpose behind their takeoff. Resident CEO, Jeffrey Cohen, likewise stated that in spite of the fact that they are pitiful to at this point don’t be a piece of the U.S. Open, they will utilize this chance to center their collaborative endeavors with Disney and Marvel studios.
Rolex will be the authority watch of the 2018 U.S. Open
It is muddled at this time why the change occurred so rapidly, yet the decision to go with Rolex isn’t inside and out obvious. Rolex has for some time been associated with Tennis , and has upheld the game at the most elevated level for more than 40 years. What is astonishing, notwithstanding, is the brand impression of the particular companies.
Rolex has for some time been associated with understated polish and history; the U.S. Open, interestingly, is more strong and overstated. “There is no doubt… our energy is gotten from New York,” said the representatives of the U.S. Open, implying their frank style. “Having said that, I think there are many, numerous common topics.” Both brands value accuracy, greatness, and have a huge interest in the affluent crowds each brand centers on.
Tennis legend Roger Federer is supported by Rolex
By adding the U.S. Open to the consistently developing rundown of head games Rolex supports, the Swiss watch company further concretes its position in the tennis community. Presently, Rolex likewise supports the Australian Open, Wimbledon, the Davis Cup and tennis legend Roger Federer. Notwithstanding joining up with the U.S. Open, Rolex additionally gainst the Western & Southern Opens, giving it an imposing business model on each of the nine of the top ATP events.
Celebrating its 50th Anniversary, the 2018 U.S. Open will take start on August 27th and close September ninth, occurring at the Billie Jean King National Tennis Center in New York.