It began like some other day at the SIHH: get up right on time following a late night; ensure that the day’s published story is leveled out; prepare; and – most importantly – remember to wind my watch.
Generally I do this on a given morning with some boisterous rowdy playing out of sight to establish the pace for the afternoon, which I generally hope to start in an enthusiastic, intriguing, and dynamic way.
On this specific morning I’m certain I was tuning in to Def Leppard’s most recent delivery “Let’s Go.” But a little later in the day, the consistent music that plays in my head changed stations to U2 – and for great reason.
One of our arrangements soon thereafter was with H. Moser & Cie to have a nearby gander at the new watches being presented at the 2016 SIHH (see Blue For You: H. Moser & Cie Endeavor Perpetual Calendar Heritage Limited Edition for one of them).
Just as we were leaving the booth, who should stroll up yet Adam Clayton from the band U2 . Though I was aware of the brand’s expanding friendship with the U2 bassist, I was uninformed that he would visit the reasonable in Geneva.
What struck me originally was the stylish look of his outfit. This is perhaps an odd thing to communicate, yet when I think of Adam Clayton the 1980s look of the band for the most part flies into my head (early stages what not). Excepting that, it’s typically stage clothing that I would be recognizable with.
At any rate, the curiously organized outfit he brandished on this day communicating simply the barest hint of rowdy incited a genuinely prompt glance at his wrist (kneejerk response for my situation at any rate) to check whether he was similarly too dressed there – and to my absolute delight I found that he was.
Clayton was wearing the H. Moser & Cie Endeavor Perpetual Calendar in platinum with a dark/dark dial the brand calls “ardoise” (reference number 1341-0300 in the event that you are following along). I wore this very watch for a month a year ago (see H. Moser & Cie. Try Perpetual Calendar On The Wrist) .
When Clayton met Moser
Clayton has been depicted as a “hesitant” hero by music press throughout the long term, and my short discussion with him shed some light on this portrayal. While he appeared to be completely comfortable in the without a doubt unordinary environmental factors, he was held in a lovely British kind of way (his family initially hailed from England prior to moving to the Dublin region when he was five years old).
A common companion of both Clayton and H. Moser & Cie CEO Edouard Meylan acquainted them with each other around year and a half back. Meylan, likewise an enthusiast of U2, welcomed Clayton – who revealed to me that he as of now possesses a couple of pleasant watches, which he has regularly bought on movements – to Schaffhausen to visit the Moser offices. Furthermore, they became friends.
While it is most likely shared interests in music and ardent mechanics that encouraged this relationship, at any rate from H. Moser & Cie’s side it doesn’t hurt that U2 isn’t just one of the world’s greatest music acts, yet in addition one that offers to a multi-generational, multi-social audience.
And, honestly, I think that Clayton showed superb insight regarding choosing to be agreeable with this specific brand. The platinum Endeavor Perpetual Calendar, though it may not appear as though it from an external perspective with its controlled plan, is unadulterated rock and move within with its dynamic mechanics.
For more data, kindly visit www.h-moser.com/try perpetual-calendar .
Quick Facts Endeavour Perpetual Calendar
Case: 40.8 x 11.05 mm, platinum
Development: physically twisted Caliber HMC 341 with seven-day power save (twin spring barrels) and Straumann (in-house) hairspring and bed fork and departure wheel in gold; 18,000 vph/2.5 Hz recurrence
Capacities: hours, minutes, (hacking) seconds; enormous date, power save show (up/down), perpetual calendar with months (shown by little bolt), jump a very long time on back
Cost: €60,000/$70,000/63,000 Swiss francs/£47,000