Following a 30-year supporting association in Formula 1, TAG Heuer and McLaren finally headed out in a different direction in November of 2015. This is a timeframe crossing a few Formula 1 big showdown winning groups including authentic drivers like Ayrton Senna, Mika Häkkinen, and ebb and flow F1 sweetheart Lewis Hamilton.
The move was especially astonishing on the grounds that 25% of McLaren Technology Group’s offers are held by Techniques d’Avant Garde (TAG), previous proprietor of TAG Heuer. Label Heuer presently completely has a place with extravagance group LVMH .
As Formula 1 heads into its 2016 season, which opens on March 20 in Australia, the main two driver spots see Fernando Alonso (world champion in 2005 and 2006) and Jenson Button (world champion in 2009) in the drivers’ seats. McLaren completed 10th in the 2015 constructor’s championship.
Since its presentation with Bruce McLaren in 1966, the profoundly fruitful McLaren Formula 1 team has won more F1 thousand prix races (182) than some other group. It has additionally won 20 big showdowns with unbelievable drivers like Emerson Fittipaldi, James Hunt, Niki Lauda, Alain Prost, David Coulthard, Ayrton Senna, Mika Häkinnen, and Lewis Hamilton.
Today, McLaren’s Ron Dennis announced in Woking, England that another watch brand is set to venture into these huge sponsorship shoes, a brand that possesses all the necessary qualities maybe far superior as far as brand messages and commonalities. Dennis is co-proprietor, CEO, administrator, and organizer of McLaren Technology Group . Since 1981 he has additionally been the team principal of the McLaren Formula 1 group. “We’re toward the start of this organization, both as brands and as individuals,” Dennis, who acclaims commitment, said during the live presentation at the McLaren Technology Center.
That brand is Richard Mille –and I would even say “… is naturally Richard Mille… “
Richard Mille, who recently supported the Lotus Formula 1 team, which was taken over by Renault at the finish of the 2015 season, is presently the authority accomplice of the McLaren F1 group for the following 10 years.
Above and past that, both the brand and the man Richard Mille have common connections to car dashing and Formula 1.
But well beyond even that, in their individual ventures both Richard Mille and McLaren make fascinating, first in class, super costly items in restricted quantities.
You’ll be out about $265,000 on the off chance that you choose to get one of McLaren’s entrance level 650S models.
The passage to the Richard Mille brand is about $120,000 for the RM 63-01 Dizzy Hands.
Both brands, nonetheless, offer items that range in the large numbers regarding valuing – and both are pioneers in their fields with regards to new innovations. Simply view the tourbillon watch Richard Mille made for tennis champion Rafael Nadal to understand/p>
This is really a match made in paradise, especially as I discovered that Button was at that point a Richard Mille fan and client before the association and its normal, familial start at any point occurred. What’s more, presently I can hardly wait for the 2016 Formula 1 season to begin!