Jérôme Lambert, CEO of Montblanc since late 2013, considers this move a “milestone for watchmaking at Montblanc.”
As seen throughout the most recent 24 months, Montblanc has positively arrived at another level in watchmaking in terms of its item portfolio, high complications, in-house movements, and distinctive craftsmanship.
And with those positive changes, obviously came a superior dissemination network.
Now the sharp Lambert takes these positive developments at Montblanc by the horns to make the Montblanc Watch Division, which has been set up as a different business unit.
And heading that unit as of December 1, 2015 is Davide Cerrato, the man who primarily directed Tudor to its present renaissance as its VP of marketing, plan, and item development.
Cerrato joins Montblanc as its new managing chief “watch division” and will be based at the Montblanc Manufacture in Le Locle, Switzerland.
Cerrato started his expert profession in different marketing capacities at Ferrero and Thomson and afterward worked for an Italian promoting organization. In 2004, he entered the watch business as worldwide overseer of communications for Officine Panerai.
It will be intriguing to perceive what transforms he makes at Montblanc, where there is a ton of room for proficient plan articulation. I most definitely, am very curious.
For more information, if it’s not too much trouble, visit www.montblanc.com/watches .