Panerai CEO Talks New Products, Pricing, Luxury, and Superfans

Panerai CEO Talks New Products, Pricing, Luxury, and Superfans

Jean-Marc Pontroué, the Frenchman who became CEO of Officine Panerai in April 2018, is not really an alien to the extravagance world. He filled in as project lead for Givenchy from 1995 to 2000, at that point went to Montblanc from 2000 to 2011, where he in the long run became leader VP for item technique and brand improvement. After Montblanc, Pontroué proceeded onward to Roger Dubuis in 2011, where he accepted the job of President and CEO in 2012. 

In a new meeting with Luxury London, the prepared executive talks about a scope of points that show he is more than prepared to address the difficulties confronting an extravagance watch brand, which has at times appeared to be stuck during the 1990s, notwithstanding having built up a clique following. The Q&A meeting shows that a portion of Pontroué’s methodologies, including offering interesting encounters alongside restricted edition Panerai pieces, have paid off.

The Future of Panerai

The feature news is that the brand intends to dispatch various new items one year from now across its notorious Luminor and Radiomir lines, just as the more expert jumper centered Submersible, and the more slender cased Luminor Due reach. All extravagance brands endeavor to make a famous item family, regardless of whether they’re in eyewear, phones, watches or purses,” Pontroué says. “We had two families [Luminor and Radiomir], presently we have four. We have no designs to dispatch new families except for one year from now will presumably be the greatest ever as far as new items inside similar families – new sizes, new dials, new ties.”

The brand has as of late been making raids into various hued dials, so we hope for something else of that across the various assortments in the coming future. Who’s in for a purple dial Panerai? Another advancement in transit: “One year from now we will dispatch an item made of 40% reused components,” he uncovers. “Our objective is to be the primary brand to have 100% of a watch produced using reused components, including the development. Ideally we will accomplish this in the middle of three and five years.”

 

Exclusivity and New Retail Strategies

U.S. retail deals of Swiss extravagance watches bounced by twofold digits in the principal half of 2018, and Panerai is by all accounts riding that wave – with alert. “The cost isn’t actually the issue; it’s what amount added esteem you bring to your item,” Pontroué believes.

“The cost is a mixed drink of the amount you bring to the table innovatively, the amount you acquire terms of constraint. We need to stay a select brand; we won’t expand creation amounts in the following five years; the increment in business will come through imagination: new materials, new developments, more complications.” 

Panerai’s arrangements likewise incorporate new retailing procedures, for example, web based business. “I absolutely put stock in internet business since online business and web-based media is about content – item is the thing that you get toward the end,” he says. “Content is the thing that furnishes your image with pertinence. Panerai is a brand of content – it’s expressive, with a striking item, intense execution and a relationship with superior and outrageous games. However long we have that, we have a voice via web-based media and in online business.”

Expect more watches packaged with elite encounters, as those did well for the brand in the previous year. “We need to offer clients admittance to something beyond watches,” Pontroué says. “We are running three encounters in the following a half year, permitting clients who buy certain watches to jump close by French free-plunging best on the planet Guillaume Néry; accompany outrageous voyager Mike Horn to Svalbard; or train for two days with commandos of the Italian Navy. Truth be told, it was an examination since we had no clue about what the reaction would be; however it’s been a colossal achievement. We had one client who took each of the three watches.” Good old superfans.