Let’s be straightforward; you might not have known about the watch brand Parmigiani Fleurier previously. Anyway that is OK in light of the fact that a good number of individuals have not all things considered. However, in the event that you dive into the subtleties of this Swiss haute horlogerie brand, there’s a lot to find. Established by an expert watch restorer, upheld by an establishment supported by drug fortunes, and some portion of a bigger vertically incorporated horology gathering, Parmigiani Fleurier is a specialty high horology brand that is not kidding about its watchmaking. Go along with us as we diagram the historical backdrop of the free Parmigiani Fleurier watch manufacture.
The Origins of Parmigiani Fleurier
during the 1970s, smack in the center of the Quartz Crisis, a youthful watchmaker named Michel Parmigiani opened a workshop to reestablish collectible and vintage watches. His standing immediately acquired him a renowned rundown of customers including Patek Philippe (who depended Michel Parmigiani to reestablish significant pieces for its historical center), Breguet, Vacheron Constantin, and others.
Another one of Michel Parmigiani’s clients incorporated the Sandoz Family Foundation (of Novartis Pharmaceuticals distinction), established by stone carver Edouard-Marcel Sandoz as an organization to advance Swiss business venture. The watch restorer was entrusted to keep up the establishment’s huge assortment of tickers and automata.
This experience end up being huge, as it was because of the Sandoz Family Foundation’s consolation and speculation dollars that made ready for the introduction of the Parmigiani Fleurier brand in 1996. Fleurier is a humble community in Switzerland where the brand is headquartered.
In 1999, three years after the establishing of the brand, Parmigiani Fleurier introduced its first watch as the Toric QP Retrograde, a round watch with a profoundly improving multi-step bezel. This was immediately trailed by the Kalpa Hebdomadaire, which included an irregular case outline some place in the middle of a square shape and a “tonneau” (otherwise known as barrel) case.
Today, the Toric and Kalpa assortments keep on filling in as the foundation of the Parmigiani Fleurier list.
The Evolution of Parmigiani Fleurier to an Independent and Vertical Manufacture
We regularly talk about Rolex’s construction as a vertically-coordinated watch maker, whereby practically the entirety of the Swiss watchmaking monster’s components are made in-house. Parmigiani Fleurier’s construction is comparable, yet on a more modest scale.
Thanks to the profound pockets of the Sandoz Family Foundation, Parmigiani Fleurier has profited by a large number of acquisitions that currently permit the brand to make over 90% of its watch parts in-house. It began in 2000, when the establishment bought watch development gear producers, MBBS and renamed it Atokalpa. The spending binge proceeded for the following five years with the securing of case producers Les Artisans Boîtiers, bar turning machine creators Elwin, development producers Vaucher Manufacture Fleurier, and dial creators Quadrance et Habillage.
It’s assessed that Parmigiani Fleurier presently just rethinks the creation of sapphire gems and some calfskin ties (outstandingly made by Hermes). It has basically become a self-supporting watch brand due to the Sandoz Family Foundation’s methodology of building a comprehensive inventory chain.
However, it’s significant that since Parmigiani Fleurier produces watches on a generally limited scale, the Sandoz Family Foundation’s Watchmaking Center additionally supplies other Swiss watch brands with watchmaking components.
Parmigiani Fleurier Today
While Parmigiani Fleurier doesn’t frequently wander excessively far from its high horology roots energized by complex developments and cutting edge plans, the brand perceives the requirement for less complex watches and commercially-determined models that address a bigger audience.
As such, alongside the Kalpa, Toric and high complications assortment, Parmigiani Fleurier does likewise make pared down three-handers inside the Tonda assortment, just as lively motorsports-roused chronographs inside the Bugatti lineup.
In a little more than twenty years, Parmigiani Fleurier has prospered from one watch brand originating from Michel Parmigiani’s vision into a completely fledged horology bunch prepared for the eventual fate of Swiss watchmaking.